Promorphic brand guide
Promorphic is agentic infrastructure for tokenized assets: one layer that makes many different things look the same to an agent. The brand works the same way. Very few materials, used the same way everywhere, so nobody has to work out what a colour or a weight means.
Logo
Two blocks and a bar. The blocks are ink, the colour of text on that ground; the bar is amber and is the only part that never changes. The wordmark sets the name in Schibsted Grotesk 500 beside the mark, at cap height.
Rules
- Use the files. Never redraw the mark, and never set the name in a different face.
- Clear space of one bar-height on every side. Minimum size: 16px for the mark, 96px for the wordmark; below that use the tile.
- On light grounds the blocks are #14130f; on dark grounds #f2efe8. The bar stays #f2b135.
- Where only one ink is allowed (print, embossing, third-party listings), use the mono black or mono white files: the bar takes the ink too.
- Never recolour the bar, add a shadow, an outline, a gradient or a glow, rotate the mark, or place it on a photograph without the tile behind it.
Colour
One hue. Amber #f2b135 is the layer: it means Promorphic and the way to reach it. Everything else is neutral, and the neutrals flip between a light and a dark version of the same page. Text is never coloured.
Amber, the one colour
Light neutrals
Dark neutrals
Where amber goes
- The bar in the mark, and the same bar in motion as the flow through every figure.
- The primary button, one per view.
- The highlight band behind one phrase, and the amber underline under one claim.
- Nowhere else: never text, never a border, never a tinted background, never a hover colour, never decoration.
Typography
Two faces, both open source. Schibsted Grotesk for everything a person reads; Geist Mono for everything a machine would.
Schibsted Grotesk
Headlines at weight 500 with tight tracking; body at 400, 17px, on a 640px measure. Weight 700 is reserved for the bold claims that carry the amber underline. Sentence case everywhere except card headings, which take title case.
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Geist Mono
Eyebrows, labels, indices, stat values, figure labels, code and the legal line. Uppercase lives only here, at 12px with 0.14em tracking, always in ink-muted. Stat values use tabular figures.
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Scale
| Token | Size | Use |
|---|---|---|
| display-xl | 44 to 72px, 500, −0.03em | the hero headline |
| display-lg | 32 to 48px, 500, −0.025em | section headlines |
| heading-md | 24 to 28px, 500 | card and cell headings |
| lead | 20px, 400 | the first paragraph of a section |
| body | 17px, 400, 1.6 | running copy |
| eyebrow / label | 12 to 13px mono | section labels, indices, captions, legal |
Emphasis
A ladder with three rungs and nothing above it. Everything you might once have set in coloured text, italics or a tinted box uses one of these.
For Tokenized Assets.
Promorphic is the connective tissue.
The universal layer that connects agents to assets. Connect once and an agent can act on any tokenized asset.
- At most one band and one underline per section. Never both in the same paragraph.
- Box headings carry the amber underline at their own weight, as the one mark that says "this is a heading".
- Tags, the amber blocks with dark uppercase text, name a tier or a side of a figure: "AI agents", "Assets onchain". Never a button.
Figures
No icons and no illustrations. Every figure is drawn from one kit: a ruled hairline ground, ink-faint lines for everything that is possible, one amber line for what actually happens, small amber squares where it enters or leaves, and mono labels in ink-muted.
Around the clock
From the "Who it's for" figure: the market as a 24-hour ring, the amber traffic never stopping, an ink hour hand keeping time with it.
The agentic wallet
Three tokens stream into a wallet on the hero figure's swaying curves; the slots fill in turn. Real names, no icons.
- Motion is the layer at work: amber flow along a path, a gentle sway of the lines, a dash travelling a ring. Nothing else moves, and everything stops under reduced motion.
- Third-party marks appear only where they say where an agent can act: agent marks in their own colours on small tiles, platform and chain wordmarks as their owners publish them.
- The one photograph is the Lower Manhattan skyline behind the hero, treated as ink: greyscale, faded into the page, inverted in the light version.
Voice
Wall Street restraint, with one idea per section that makes a reader lean in. State it. Verbs carry the page: discover, hold, move, redeem. Continuity, not disruption: we are not replacing markets, we are letting software take part in them.
Agentic Infrastructure For Tokenized Assets.
Title case, with the full stop. Beneath it, always: The universal layer that connects agents to assets.
Words
| Use | Avoid |
|---|---|
| onchain, tokenized asset, venue, issuer | crypto, web3, DeFi, token (alone) |
| agent, owner, mandate, limits | bot, AI-powered, autonomous (without a control next to it) |
| desk, book, collateral, cutoff, settlement | ecosystem, solution, platform, suite |
| connects, reaches, clears, settles | unlock, seamless, revolutionary, next-generation, empower |
- Write "onchain" as one word. Say "the agentic and onchain economies", never "the tokenization economy": the vision is the whole onchain economy.
- Every line that says what an agent can do is a claim about the product. It has to be true on the day a reader tests it.
- Numbers are other people's, with a source and a date, and they sit near the end of the page, never at the top.
Third-party marks
Logos and names of agents, platforms, chains, institutions and tokens identify where an agent can act through Promorphic. They do not imply a partnership, an endorsement or a live integration, and they remain the property of their owners.
- Use each owner's own files, unaltered beyond the light/dark pair they publish. Sources and dates are recorded beside every file in the site repository.
- Never put a third-party mark in amber, in a tag or next to the word "partner".
- Every page that shows them carries the footnote above in its footer.
